Ethical Marketing Agreement

Coaches for Good is committed to ethical marketing practices in accordance with ICF guidelines. We agree to:

  • Accurately represent the Programme, including the number of training hours, delivery format, and outcomes.
  • Not make false or misleading claims about ICF accreditation status.
  • Clearly communicate the Programme fees, payment terms, and refund policy.
  • Not guarantee specific outcomes such as income levels or job placement.
  • Respect the intellectual property rights of ICF and other organisations.
  • Ensure all testimonials are genuine and used with permission.
  • Comply with all applicable advertising standards and consumer protection laws.

Trainees are also expected to market their coaching services ethically and in accordance with the ICF Code of Ethics once they begin practising as coaches.

Contact: team@coachesforgood.co.uk